Free case study
How I scaled an orthodontics clinic from $1M to $7M
in 18 months as a CMO
In this hour-long case study, I reveal everything we did to scale the clinic, plus the framework you can use to grow yours.
Inside the case study
What you’ll learn in this case study
A behind-the-scenes look at how we grew an orthodontic clinic, and the exact lessons you can apply to your healthcare business.
- 01
How we scaled an orthodontic clinic from $1M to $7M in annual revenue in just 18 months, and what actually drove that growth.
- 02
Why cost per lead matters less than you think, and the one number that tells you if your marketing really works.
- 03
Why we stopped letting patients book online, and what we do instead to get more of them to actually show up.
- 04
How we tripled our capacity without hiring new doctors or opening a new location.
- 05
The 3-pillar framework I use to find the real bottleneck in any healthcare business, so you know exactly what to fix first.
Meet your presenter
About Steven Svestka
When Steven joined the clinic 18 months ago, it was doing around $1M in annual revenue and selling 30 braces per month. Fast-forward to today: the clinic sells about 150 braces per month, has become the best-rated clinic in the country, and has scaled to $7M in annual revenue.